There is no harvesting of emails or nurturing users to paying users. You of course are required to enter your email address and the email address of the recipient. There is no ‘free trial’ or request to enter a credit card number. A simple click to agree to the terms of service and your off and running.
We believe that these measures are possible without sacrificing all the good that wetransfer stands for!įor a basic user, there is no signup process at all. The advertising side needs to get the same love as the user side. Campaign management on WeTransfer is 10 15 years behind the curve. Basic stuff like setting a budget, managing running ads, analysing ad performance etc.
Advertising on WeTransfer should become easier and more accessible.Not having these targeting capabilities is a fundamental issue, only fixable by changing the fundamentals of the service or adding some nifty AI smarts that provides these capabilities. The advertising capability provided is interesting in it’s format, but that’s it.
WeTransfer knows nothing and only understands the user’s immediate intent: send a file from A to B. Facebook knows more about its users than anyone, Google has a great understanding what you’re looking for. Advertising is really worth it when you’re able to target your users. Create a psychographic or demographic targeting capability.All nice and cool, but WeTransfer leaves quite some advertising value untapped:
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